Our Leadership

Caroline Rowland: Founder & CEO

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Caroline is one of the most prolific and awarded storytellers in sports.

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Inducted into the Olympic Hall of Fame in 2019 in recognition of her contribution to Olympic film-making, she achieved both commercial success and critical acclaim with New Moon, the creative agency she founded in 1996.

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New Moon dominated the sports bidding sector across 14 major Olympic, World Cup and other major sports Bids. Caroline has also produced and directed films which achieved an Emmy Nomination, Moondance Film Festival Awards and Cannes Dolphins.

New Moon amassed (and sold) 12,000 hours of content and produced films and series with high dependency on both live elite sports and historic content. Co-producing films with Lord Puttnam and creating series for The Olympic Channel has afforded her a unique insight into the commercial opportunities and creative, technical and rights challenges of working within the sports landscape.

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Caroline is British / Swiss and was educated in South Africa. She has twice been nominated as Entrepreneur of the Year in Britain, was awarded South African Woman in Business of the Year in 2013 and nominated as British South African Business Leader of the year in 2015. In 2016, Caroline was awarded the Distinguished Rhodian Award by her Alma Mater, Rhodes University.